Lurure is love, in dessert form.
Brady Story
Lurure was born from a mother’s heartfelt wish to create desserts that are both wholesome and guilt-free for her daughter.
In a world filled with overly sweet, additive-laden treats, we stand firm in our commitment to putting health first.
We craft our puffs, jellies, puddings, and cakes with minimal sugar and absolutely no colorants or preservatives — only
high-quality, natural ingredients. Each creation is more than a dessert; it’s an expression of nourishment, love, and care,
designed to be enjoyed by all ages, from children to grandparents.
Philosophy
Purely Natural. Redefining Desserts.
We believe indulgence should never come at the expense of well-being. That’s why we use only natural ingredients — no artificial colors, flavorings, or concentrates — and sweeten with pure cane sugar, a time-honored choice trusted for generations.We embrace elegant simplicity, offering individually sealed portions that are hygienic, easy to store, and just the right size — so you can savor every bite without overindulgence.
Our Core Values
Wellness First
Prioritizing health with every ingredient and recipe.
Guilt-Free Indulgence
A dessert can be delightful without excess sugar or additives.
Elegant Simplicity
Minimalist aesthetics, maximum quality — both in flavor and design.
Generational Care
Loved by all ages — from children to grandparents.
Crafted with Love
Born from a mother’s love, each product reflects care and intention.